New White Paper! Thinking Across Generations

Cross-generational appeal is more important to your catalog program than you might realize.   Even so, it is imperative to understand who the bulk of your audience is.  By segmenting your customers, you can target them much more efficiently.  When this happens your message becomes powerful.

Read our newest White Paper HERE.

Generations in catalog marketing coverpage

About the Author: Jim Gibbs

Vice President of Sales & Marketing at The Dingley Press. Jim has been with Dingley since 2002 and lives in Maine near our Lisbon, Maine plant location.