6 Ways to Boost Your Referral Program Through Direct Mail


Obtaining new customers by way of referrals from current customers is a compelling way to make new sales. Current customers already love and trust your business. When potential customers seek out an endorsement from a friend, family member, or colleague, they are more likely to enter a purchase with the mindset that your business can offer them what they need because they have already been given a seal of approval.

Businesses today understand that the growth potential in referral marketing allows them to target a unique group of individuals, who are more likely in need of their services or product.

Now more than ever, businesses are grown substantially through referrals. A strong customer base is the foundation of any business.

Leverage your referrals with every piece of direct mail you send. Here’s how.

“Thank You”

Giving a “thank you” gift or rewards to existing customers for new referrals is an easy way to expand your customer base and increase sales. Tailor your gift by addressing your customers directly by name.

Promotional Offers

Promotions can target new customers and increase revenue with offers such as free shipping for first time buyers or a 10% discount on total purchase for returning customers.

Social Media

In addition to direct mailings, social media can be a dynamic extension for referrals. Social media has a global impact on businesses with over 1.581 billion monthly active users logging on to Facebook. Drive online users to your mailings by posting a discount that can be retrieved from a catalog code. Why not use this powerful platform to boost referrals in addition to your direct mailing campaign?

Make it Personal

Take the time to personally ask your customers for referrals. Let them know how much the referral is appreciated. A personal note is less likely to be viewed as a promotional direct mail campaign.

Gift Cards

Encourage referrals by sending out a gift card with your direct mail. Offer one for the customer and one for a friend. Even if your customer does not need the gift, they will likely share the card(s) with someone who will.

Charitable Giving

Connect with a local charity. Derive a mailing list based on past donations. Donors who have given in the past are more likely to give to the charity in the future. Design a direct mail piece to draw in referrals and pledge to donate with every direct mail that is presented to you. Offer a percentage of sales, products, or pledge a total dollar amount to the designated charity (or charities of choice).

Marketing is personal

With purchases influenced on the trusted opinions of friends or colleagues, take advantage of referral marketing through direct mailing for a substantial boost in new customers. Direct mail campaigns can increase the visibility of your company and be a cost effective way to accelerate referrals.

About the Author: Jim Gibbs

Vice President of Sales & Marketing at The Dingley Press. Jim has been with Dingley since 2002 and lives in Maine near our Lisbon, Maine plant location.