4 Marketing Tips for a Greener April

4 Marketing Tips for a Greener April

Earth Day was first celebrated back in 1970 as a way to bring an awareness to the need to protect our environment. Presently, over 190 countries recognize Earth Day. If you are looking for ways to “go green” with Earth Day on the horizon, now is a perfect time to explore and integrate eco-friendly options for your catalog and increase your ROI. “Going Green” can be an excellent marketing tool for your scheduled catalog mailing during the month of April.

Market Earth Day by Going Green This April With:

Integrating apps:

In addition to providing an interactive component to catalog mailings, apps can also provide a way to go green on Earth Day. Dingley offers the TDP Mobile App, which allows customers to stay connected using their iPhones, iPads, Androids, and Kindles.

While most customers prefer the traditional experience of reading and viewing a catalog from the comfort of their own homes, apps can complement the customer experience.

The app allows customers to do comparison shopping on the spot, while catalogs allow customers to page through items and return to an item without having to take the time to use the search bar.

Apps can direct customers to catalog mailings by allowing customers to subscribe to your catalog when they are using your app.

Decrease your carbon footprint with a Mini Mailer:

Opt for a mini mailer with item previews and add the app link, which can also direct customers to order a full size catalog.

Mini mailers use less ink and paper and can allow for more frequent mailings, which can influence customers to make an initial purchase or repeat purchases.

Switch it up in April:

Trade in a high gloss cover and coated stock and opt for special Earth Day edition, lightweight uncoated stock and a matte cover.

This matte finish offers a soft glow and the advantage of viewing the catalog without the shine of a high-gloss finish.

Consider Soy-based ink:

Soy-based inks are environmentally friendly, aid in recycling paper, and can reduce air pollution.

Dingley offers this green option, known as SoySeal. Let your customers know your spring catalog is printed in a soy based ink.

Share your commitment:

Offer a short note on the back cover of your catalog, letting your valued customers know you are going green this Earth Day with mini mailers, Soy Ink, or recycled paper. Customers who can connect to a cause are more likely to build loyalty to a brand or company.

About the Author: Jim Gibbs

Vice President of Sales & Marketing at The Dingley Press. Jim has been with Dingley since 2002 and lives in Maine near our Lisbon, Maine plant location.